About us

„When I visited the teamLab exhibition in Tokyo for the first time, I was completely fascinated. Since then, one thing has been clear to me: I want to bring this to Hamburg, Germany and Europe!“
// Founder Lars Hinrichs

MISSION

The UBS DIGITAL ART MUSEUM will create one of the most relevant platforms for digital and immersive art in Europe and thus one of the most important presentation venues for these art forms worldwide.

The aim is to make this new genre accessible and tangible for everyone.

The first idea is born

Wouldn't it be great to bring the fascination of teamLab to life in Europe? The idea for the UBS Digital Art Museum is born: In the same year, Lars Hinrichs and the art collective teamLab convince the City of Hamburg of their vision and develop concepts for the structural implementation together with the ECE Group.

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